This week (23rd-29th March) is Meat Free Week, an initiative to encourage people to give up meat and fish for seven days in order to notice how much meat we eat every day.
The campaign has received lots of attention: its ambassador is Jamie Oliver and it’s received support from a wide range of public figures from Paul, Mary and Stella McCartney to chef Raymond Blanc to comedian Sara Pascoe.
Meat Free Week also encourage people to get sponsored for lasting the whole week without meat and the money raised will be donated to three charities: Beating Bowel Cancer, Compassion in World Farming and World Land Trust
The people behind Meat Free Week stress that it isn’t a secret ploy to try and turn people into vegetarians; rather it’s a way of getting consumers to think about the meat they are eating, both in terms of the amount and the quality. Their aim is that after Meat Free Week people will move from eating large amounts of cheap, low-quality meat to eating smaller amounts of high quality meat, like the locally-sourced grass-fed meat we sell in our meat boxes.
At the end of the day each individual’s relationship with meat is personal to them and Meat Free Week seeks to encourage us to interrogate our own relationship with meat. And to raise money for good causes. We here at Veg In a Box can’t wait to get started.
If you’d like to find out more about Meat Free Week visit www.meatfreeweek.org and if you need more veg to help you last the week then view our veg boxes here.